Over the past few years, one question has dominated property conversations: do buyers care more about space than location?
The rise of home working, lifestyle changes following the pandemic, and shifting affordability all pushed buyers to rethink what they wanted from a home. Extra bedrooms, gardens, home offices, and flexible living space surged in importance, often outweighing proximity to town centres or transport links.
But as we move through 2026, buyer priorities are evolving once again.
At S J Smith Estate Agents, we work closely with buyers and sellers across Ashford, Staines, and the wider Surrey area. From first-time buyers to families and downsizers, we’re seeing a noticeable shift in what people value most when choosing their next home.
So, are buyers still prioritising space over location in 2026?
The short answer: it depends on the buyer, but location is making a strong comeback.
Let’s explore how buyer behaviour has changed, what’s driving these decisions, and what it means if you’re buying or selling this year.
How Space Became the Top Priority
To understand where we are now, it helps to look at how we got here.
Between 2020 and 2023, buyers fundamentally reassessed their homes. Properties were no longer just places to sleep; they became offices, classrooms, gyms, and social hubs. Space suddenly meant comfort, flexibility, and mental wellbeing.
Key buyer demands during this period included:
- An extra bedroom for home working
- Larger kitchens and open plan living
- Private gardens or outdoor space
- Separation between work and family areas
Location often took a back seat. Buyers were willing to move further out if it meant more square footage for their budget.
This trend significantly influenced market activity in commuter towns and suburban areas, including parts of Surrey where buyers could “trade commute time for space”.
What’s Changed by 2026?
Fast forward to 2026, and the picture is more balanced.
While space remains important, buyers are now weighing it more carefully against location, lifestyle, and convenience.
Several factors are driving this shift.
1. Hybrid Working Has Stabilised
Hybrid working is here to stay, but it’s no longer unlimited. Many employers now expect staff in the office two or three days a week. This has renewed interest in:
- Shorter commutes
- Reliable transport links
- Walkable town centres
Buyers still want space, but not at the expense of spending hours travelling each week.
2. Cost of Living Considerations
Running a larger home comes with higher costs.
In 2026, buyers are more conscious of:
- Energy bills
- Maintenance and upkeep
- Council tax bands
- Long-term affordability
Some buyers are choosing slightly smaller homes in better locations to keep running costs manageable while maintaining quality of life.
3. Lifestyle Is Driving Decisions
More buyers are asking lifestyle-focused questions such as:
- Can I walk to shops, cafés, and schools?
- Is there green space nearby, not just a private garden?
- How easy is daily life without relying on a car?
Location now represents time, convenience, and wellbeing, not just a postcode.
What Today’s Buyers Really Want in 2026
Rather than space versus location, most buyers are now looking for the right balance.
Here’s what we’re seeing from different buyer groups.
First-Time Buyers: Location First, Space Second
For first-time buyers, affordability remains key. Many are willing to compromise on size to secure:
- A well-connected location
- Access to amenities
- A property that holds long-term value
Flats and smaller houses in central or well-served areas remain popular, particularly where transport links make commuting easier.
For this group, location often feels like the smarter long-term investment.
Families: Space Still Matters, But Location Is Catching Up
Families continue to prioritise space, but not at any cost.
Key considerations include:
- Proximity to schools
- Safe neighbourhoods
- Access to parks and outdoor spaces
- Community feel
Families are increasingly looking for functional space, not just more space. A well-designed three-bedroom home in the right area can often beat a larger property in a less convenient location.
Upsizers and Home Movers: Quality Over Quantity
Many buyers who already own property are more selective in 2026.
Instead of chasing maximum square footage, they are focused on:
- Better layouts
- Natural light
- Storage solutions
- Flexible rooms that adapt over time
A slightly smaller home that works well and is well located can feel more “liveable” than a larger but less practical one.
Downsizers: Location Is King
Downsizers are one of the clearest examples of the shift back towards location.
They are often prioritising:
- Proximity to family
- Town centre living
- Walkability
- Low-maintenance homes
For these buyers, convenience and lifestyle outweigh space almost entirely.
How This Shift Is Playing Out Locally
Across Ashford, Staines, and surrounding Surrey areas, we’re seeing:
- Strong demand for well-located properties with sensible layouts
- Increased interest in homes near stations, schools, and amenities
- Buyers scrutinising floorplans more closely than ever
Properties that offer both usable space and good location are achieving the strongest interest and most consistent pricing.
What This Means If You’re Buying in 2026
If you’re buying this year, it’s important to be clear on why you want more space or a better location.
Ask yourself:
- Do I need extra rooms every day, or occasionally?
- How often will I commute, realistically?
- Would I use a larger garden regularly?
- How important is walkability to my daily routine?
Understanding your lifestyle will help you decide where compromises make sense and where they don’t.
What This Means If You’re Selling in 2026
For sellers, buyer priorities directly influence how your property should be presented and marketed.
If Your Property Has Space
- Highlight flexible rooms and home office potential
- Show how space can adapt to modern living
- Emphasise storage, layout, and flow
If Your Property Has a Great Location
- Promote proximity to transport, schools, and amenities
- Highlight walkable features and lifestyle benefits
- Showcase convenience, not just square footage
At S J Smith Estate Agents, we tailor marketing strategies to match what today’s buyers are actively searching for, not outdated trends.
So, Are Buyers Still Prioritising Space Over Location in 2026?
Space is still important, but it’s no longer the dominant factor it once was. In 2026, buyers are prioritising balance.
They want:
- Enough space to live comfortably
- A location that supports their lifestyle
- A home that makes sense financially and practically
Properties that tick both boxes are performing best and buyers are more informed, selective, and strategic than ever.
Final Thoughts
Buyer priorities evolve with the world around them. In 2026, we’re seeing a more mature, considered approach to home buying, one that values lifestyle, location, and long-term suitability alongside space.
If you’re considering buying or selling and want advice tailored to current buyer behaviour in Ashford, Staines, or Surrey, our team is here to help.
At S J Smith Estate Agents, we don’t just follow the market, we understand it.
Get in touch here to discuss your next move with confidence.